Job Title: Social Media Manager

Location: Varanasi
Type: Full time
Start Date: August 2025
Compensation: ₹7500-₹14000/month (based on experience)+ project-based bonuses

Job Summary

As the Social Media Manager for Luxuryz India, you will lead the strategy, creation, and management of our social media presence across platforms like X, Instagram, and YouTube. Your role will focus on promoting our micro-reaction platform, engaging with users, and building a premium brand identity that resonates with India’s luxury market. You’ll collaborate with our content team to share visually compelling posts that drive user engagement and platform growth.

Key Responsibilities

• Social Media Strategy: Develop and execute a social media plan to boost brand awareness, focusing on platforms like X, Instagram, and YouTube, tailored to luxury and lifestyle audiences.

• Content Creation: Create and curate engaging posts (videos, images, stories) showcasing user reactions, platform features, and luxury events, using tools like Adobe Photoshop, Illustrator, Premiere Pro, and After Effects.

• Community Engagement: Monitor and respond to comments, messages, and mentions on social media to foster a vibrant, inclusive community around Luxuryz India.

• Campaign Management: Launch campaigns like “React to Luxury!” challenges to encourage user-generated content, track performance using analytics tools (e.g., Instagram Insights, Google Analytics), and optimize for engagement.

• Content Editing: Edit short-form videos and graphics using Adobe Premiere Pro and After Effects for polished social media content; use Photoshop and Illustrator for stunning visuals like thumbnails and banners.

• Trend Monitoring: Stay updated on luxury, fashion, and lifestyle trends in India to align content with current interests and cultural moments.

Qualifications

• Experience: 1-2 years of social media management or digital marketing experience, preferably in luxury, fashion, or lifestyle sectors, with a portfolio showcasing successful campaigns or content.

• Technical Skills:

  • Hands-on experience with video editing software, specifically Adobe Premiere Pro and After Effects, for creating high-quality, luxury-branded video content.

  • Proficiency in Adobe Photoshop and Adobe Illustrator for designing visually appealing graphics, banners, and thumbnails.

  • Familiarity with social media platforms (X, Instagram, YouTube) and analytics tools for tracking engagement and growth.

  • Knowledge of mobile-first content formats (e.g., 9:16 aspect ratio) and luxury branding aesthetics.

• English Proficiency: Excellent verbal and written English skills for crafting professional, engaging captions, responses, and campaign copy that resonate with an affluent audience.

• Soft Skills: Creative storytelling, strong organizational skills, and adaptability to fast-paced, trend-driven workflows. Passion for luxury and lifestyle content is a must.

• Availability: 10-15 hours/week, with flexibility for evening or weekend posts tied to luxury events or campaign launches.

• Nice-to-Have: Experience with influencer marketing or partnerships in the luxury sector; familiarity with Cloudflare Stream or similar video hosting platforms.

Why Join Luxuryz India?

• Be part of a cutting-edge startup redefining luxury content through micro-reactions in India’s thriving affluent market.

• Gain visibility by shaping a premium brand’s social media presence, reaching aspirational and elite audiences.

• Work remotely with flexible hours, perfect for creative freelancers or digital marketers passionate about luxury.

• Opportunity to grow with a dynamic team and influence a new platform’s trajectory.

How to Apply

Please submit your resume, a link to your portfolio (e.g., social media profiles, campaign examples, or content samples), and a brief 5-10 second video introducing yourself and why you’re excited about Luxuryz India. Include examples of content created or edited with Adobe Premiere Pro, After Effects, Photoshop, or Illustrator. Email applications to careers@luxuryzindia.com by August 25, 2025.

Luxuryz India is an equal opportunity employer. We celebrate diversity and encourage applicants from all backgrounds to apply.